# RethinkCare
> Empower all employees to reach their full potential.

Canonical page: https://marketplace.personifyhealth.com/partners/rethinkcare
Marketplace: personifyhealth
Last updated: 2026-05-04
Logo: https://assets.partnerfleet.app/rtf8p2m6jsjif77j06fwpuh96614

## At a glance
- Category: [Behavioral & mental health](https://marketplace.personifyhealth.com/t/category/mental-health)
- Partner packages: [Personify+](https://marketplace.personifyhealth.com/t/partner-packages/personify-plus)
- Partner tiers: [Certified partners](https://marketplace.personifyhealth.com/t/partner-tier/certified-partners)
- Billing model: [Subscription](https://marketplace.personifyhealth.com/t/billing-model/subscription-fee)
- Billing type: [Through Personify Health](https://marketplace.personifyhealth.com/t/billing-type/through-personify-health), [International invoicing](https://marketplace.personifyhealth.com/t/billing-type/through-personify-health/international-invoicing), [Invoicing](https://marketplace.personifyhealth.com/t/billing-type/through-personify-health/invoicing)
- Eligibility threshold: [<150](https://marketplace.personifyhealth.com/t/eligibility-threshold/fewer-than-150), [151 - 499](https://marketplace.personifyhealth.com/t/eligibility-threshold/151-499), [500 - 999](https://marketplace.personifyhealth.com/t/eligibility-threshold/500-999), [1,000 - 2,999](https://marketplace.personifyhealth.com/t/eligibility-threshold/1000-2999), [3,000+](https://marketplace.personifyhealth.com/t/eligibility-threshold/3000-plus)
- Partner reporting: [Personify Health dashboard](https://marketplace.personifyhealth.com/t/partner-reporting/personify-health-dashboard), [Partner reports](https://marketplace.personifyhealth.com/t/partner-reporting/partner-reports)
- Regions: [Australia and New Zealand](https://marketplace.personifyhealth.com/t/regions/australia-and-new-zealand), [Central and South America](https://marketplace.personifyhealth.com/t/regions/central-and-south-america), [Europe](https://marketplace.personifyhealth.com/t/regions/europe), [Middle East](https://marketplace.personifyhealth.com/t/regions/middle-east), [North America](https://marketplace.personifyhealth.com/t/regions/north-america), [Africa](https://marketplace.personifyhealth.com/t/regions/africa), [Asia Pacific](https://marketplace.personifyhealth.com/t/regions/asia-pacific)
- Languages: [Chinese](https://marketplace.personifyhealth.com/t/languages/chinese), [English](https://marketplace.personifyhealth.com/t/languages/english), [French](https://marketplace.personifyhealth.com/t/languages/french), [German](https://marketplace.personifyhealth.com/t/languages/german), [Spanish](https://marketplace.personifyhealth.com/t/languages/spanish), [Others](https://marketplace.personifyhealth.com/t/languages/others)
- Integration: [Strong (Standard)](https://marketplace.personifyhealth.com/t/integration/strong)
- Badge: Personify+
- Pricing: RethinkCare PEPM, RethinkCare PEPQ, RethinkCare PEPY
- Rating: 5.0/5 (1 reviews)
- Website: [www.rethinkcare.com](https://www.rethinkcare.com)

## Call to actions
- [Request a demo](https://personifyhealth.com/contact-us-partner-marketplace/)

## About
RethinkCare provides skills‑based behavioral support for employees, managers, and parents of neurodivergent children (including autism, ADHD, learning differences, and related conditions) so they can function more effectively at work and at home. RethinkCare supports neurodiversity‑ and disability‑related challenges that are not typically addressed through traditional health plan or EAP pathways.Behavioral Expertise Across Work and HomeSupport is grounded in behavioral science and delivered by trained behavioral experts, including board‑certified behavior analysts (BCBAs). These specialists apply evidence‑informed strategies to adult functioning and child behavior, helping members build practical skills they can use immediately.Flexible Engagement: Self‑Directed Learning with Human GuidanceRethinkCare is intentionally designed with multiple engagement options—including self‑paced learning, expert coaching, and human‑guided navigation—to support a wide range of needs and preferences. This flexibility supports a wide range of needs and preferences—particularly for employees who are neurodivergent or navigating complex challenges that are not well served by self‑service tools alone.Everyday Behavioral Focus Outside Clinical CareRethinkCare helps with practical, everyday behavioral challenges that fall outside traditional clinical pathways. Common needs include focus and executive functioning at work, communication differences, emotional regulation, and parenting routines for neurodivergent children. This gives employees and managers a clear place to turn when they need actionable, non‑clinical support.RethinkCare tracks improvements across everyday behavioral and functional outcomes that directly affect performance, engagement, and caregiver strain. Based on outcomes data, members report measurable improvements across both parenting and workplace needs. See By The Numbers below. These outcomes demonstrate RethinkCare’s ability to improve everyday functioning at scale, helping organizations support employees and caregivers earlier and more effectively without requiring diagnosis or entry into traditional clinical pathways.

## By The Numbers
Parenting and Caregiver Outcomes48% improvement in parenting confidence, helping caregivers feel more capable managing daily challenges—leading to healthier family dynamics and more positive parent–child interactions61% reduction in parenting-related stress, reducing sustained strain that often affects focus, attendance, and productivity at workWorkplace and Employee Outcomes48% improvement in emotional and behavioral regulation, supporting steadier day-to-day performance and stress management58% increase in neurodiversity knowledge, improving self-awareness and practical application in workplace settings43% improvement in organizational skills, helping employees manage tasks, information, and competing priorities more effectively55% improvement in planning and task management, supporting follow-through and day-to-day execution42% improvement in time management, reducing overwhelm and missed deadlines49% improvement in executive functioning (organization and planning combined), strengthening overall work effectiveness

## Services
- **Personal Wellbeing** — Helps employees learn and apply integral skills to manage stress, anxiety, and sleep issues through hundreds of expert-led mindfulness and resilience trainings.
- **Professional Resilience** — Helps teams foster an inclusive, high-performing workplace through industry-leading career development trainings and workplace neurodiversity consultations available to employees at all levels.
- **Parental Success ** — Empowers working parents and caregivers with expert trainings and consultations to raise more confident and resilient children, including those who are neurodiverse (diagnosed with autism, ADHD, or other learning and developmental disabilities).

## Screenshots
- [RethinkCare - Parental Success (video)](https://player.vimeo.com/video/727200582?app_id=122963)
- [RethinkCare - Personal Wellbeing (video)](https://player.vimeo.com/video/727200606?app_id=122963)
- [RethinkCare - Professional Resillience (video)](https://player.vimeo.com/video/727200619?app_id=122963)
- [Introducing the RethinkCare Platform (video)](https://player.vimeo.com/video/727200636?app_id=122963)

## Benefits
- **Parental Success** — 79% of RethinkCare participants state that their child’s behavior and/or skills have improved due to resources offered by RethinkCare; 67% of low-confidence users increased parental confidence within 9 months.
- **Personal Wellbeing** — 83% state that resources accessed through RethinkCare helped reduce their stress or anxiety.; 92% of participants say they feel better about their company for offering RethinkCare.
- **Professional Resilience** — 81% state that RethinkCare reduced the amount of time spent researching resources and ideas.

## Testimonials
- "Before using Rethink, my child was not responding well in a social setting with other adults or children his age. Rethink taught my family how to approach/teach my child. It made him adapting to a school setting so much better within a few months. He still has lots to learn, and with more material added to Rethink continuously, we will be using it non-stop. If my employer didn’t offer this, I would have been lost, upset and stressed out." — Amber S., User
- "Rethink is valuable because it’s that collective resource beyond school, beyond therapists, and beyond anecdotal advice. While teachers, school psychologists and counselors, and therapists can provide more focused and specific recommendations, there has never been a time when they are not resource-constrained and having to make do with what they have. Rethink is that benefit that has the professionalism and credentials you seek but can be there more often and with more resources." — Ross P., User
- "You can work at your own pace and set specific goals you want to focus on. If you ever run into an issue you need help with, you can easily set up a phone appointment. The videos are key, as well. ABA waitlists sometimes can be up to a year, and this was paramount in my daughter’s progress while we waited for a therapist through insurance." — Maggie Z., User

## Resources
- [RethinkCare Article](https://www.rethinkcare.com/resources/embracing-neurodiversity-overcoming-pushback-dei-efforts/) — Overcoming Pushback in Diversity, Equity, and Inclusion Efforts
- [RethinkCare Article](https://www.rethinkcare.com/resources/future-of-work-neuro-inclusive-approach-2025/) — Future of Work: Why Companies Need a Neuro-inclusive Approach for 2025
- [RethinkCare Conference](https://www.rethinkcare.com/resources/key-takeaways-shrm-inclusion-2024-conference-strategies-advancing-id-workplace/) — SHRM Inclusion 2024 Conference Takeaways: Advancing I&D in the Workplace

## Permissions
- Rewards — Pull from Partner — Rewardable activities

## Reviews
- 5/5 — "RethinkCare has become an essential part of our employee wellbeing strategy, giving our teams practical tools to manage stress and build resilience. As an HR Director, I’ve seen a noticeable improvement in engagement and overall workplace morale." — John, November 2025