# Truth Initiative
> Developed with Mayo Clinic, EX Program by Truth Initiative is your best strategic partner to end smoking, vaping, and nicotine addiction.

Canonical page: https://marketplace.personifyhealth.com/partners/truth-initiative
Marketplace: personifyhealth
Last updated: 2026-02-02
Logo: https://assets.partnerfleet.app/7me801q4oppmbn9qv15wc6gyjrfj

## At a glance
- Category: [Tobacco cessation & substance use](https://marketplace.personifyhealth.com/t/category/tobacco-cessation-and-substance-use)
- Partner packages: [Personify+](https://marketplace.personifyhealth.com/t/partner-packages/personify-plus)
- Partner tiers: [Certified partners](https://marketplace.personifyhealth.com/t/partner-tier/certified-partners)
- Billing model: [Subscription](https://marketplace.personifyhealth.com/t/billing-model/subscription-fee)
- Billing type: [Through Personify Health](https://marketplace.personifyhealth.com/t/billing-type/through-personify-health), [Invoicing](https://marketplace.personifyhealth.com/t/billing-type/through-personify-health/invoicing)
- Eligibility threshold: [<150](https://marketplace.personifyhealth.com/t/eligibility-threshold/fewer-than-150), [151 - 499](https://marketplace.personifyhealth.com/t/eligibility-threshold/151-499), [500 - 999](https://marketplace.personifyhealth.com/t/eligibility-threshold/500-999), [1,000 - 2,999](https://marketplace.personifyhealth.com/t/eligibility-threshold/1000-2999), [3,000+](https://marketplace.personifyhealth.com/t/eligibility-threshold/3000-plus)
- Partner reporting: [Personify Health dashboard](https://marketplace.personifyhealth.com/t/partner-reporting/personify-health-dashboard), [Partner reports](https://marketplace.personifyhealth.com/t/partner-reporting/partner-reports)
- Regions: [North America](https://marketplace.personifyhealth.com/t/regions/north-america)
- Languages: [English](https://marketplace.personifyhealth.com/t/languages/english), [Spanish](https://marketplace.personifyhealth.com/t/languages/spanish)
- Integration: [Strong (Standard)](https://marketplace.personifyhealth.com/t/integration/strong)
- Badge: Personify+
- Pricing: Subscription price, Subscription price
- Website: [www.theexprogram.com](https://www.theexprogram.com/)

## Call to actions
- [Request a demo](https://personifyhealth.com/contact-us-partner-marketplace/)

## About
Developed with Mayo Clinic, EX Program Premium by Truth Initiative is your go-to digital solution to end smoking, vaping, and nicotine addiction—and to reduce the hidden costs of tobacco use in your healthcare claims.  A recent analysis by NORC at the University of Chicago showed EX Program delivers a 4.75x ROI for healthcare cost savings per participant in year 1. EX Program combines Mayo Clinic’s proven treatment model with Truth Initiative’s 15+ years of rigorous research in digital quit-tobacco interventions. To give transparent visibility into the program's performance, you gain access to a real-time dashboard to see your enrollment numbers, quit rate, use of evidence-based treatment components, and more. These advanced analytics drive year-round recommendations to reach your strategic objectives. Our program for participants, available in English and Spanish, includes:Dynamically tailored quit plan by quit journey status, age, use of the program, and tobacco use type (including menthol use)On-the-go, unlimited confidential and instant support via live chat coaching with EX Coaches, who are certified tobacco treatment experts, available on the web or through the EX Duo appLongest-running, largest community of social support from current and former tobacco users and Mayo Clinic experts through blogs, comments, and live eventsDynamic text messaging personalized to the participant, including pregnant smokers and tobacco users with chronic conditionsNicotine patches, gum, or lozenges delivered to the participant’s homeOffer an incentive or surcharge? EX Program qualifies as a reasonable alternative standard. 

## By The Numbers
34% Quit rate at 9 monts among Ex Program users, nearly 5x the national annual quit rate of 7%68% Of smokers want to quit and need an engaging program to do so93% Would recommend Ex Program which has helped over a million users

## Services
- **Unlimited live chat with tobacco treatment experts** — By providing support through live chat, it can be easier for those who are hearing-impaired to use. Some individuals also find it is more comfortable to share details about their quitting challenges and frustrations via live chat rather than over the phone. Live chat allows coaches to share resources in real time. EX Coaches can send articles and videos that relate to the chat, connect members with EX Community, and send participants directly to specific locations on our website to make the quitting process as easy as possible.
- **24/7 peer support in online social community** — The award-winning EX Community is the longest-running, largest tobacco cessation community, thousands of current and former smokers, vapers, and nicotine provides an unrivaled level of peer support as users share candid advice and powerful motivation. Research has proven that participation in the EX Community is a key driver of quitting success. To enhance community connections, Mayo Clinic, EX Coaches and EX Community Managers regularly host live events on a range of topics, including how to quit menthol cigarettes, chronic conditions and quitting tobacco, and more.
- **Unparalleled expertise in nicotine cessation** — EX Program is the only digital quit-tobacco program that combines Mayo Clinic’s proven treatment model with scientific leadership in digital cessation solutions from Truth Initiative. Truth Initiative has a portfolio of over 50 peer-reviewed research studies and manuscripts analyzing EX specifically. Plus, EX Program Client Success teams are experts in tobacco surcharge/incentive best practices, tobacco-free workplace policies, and strategies for an effective launch and continued engagement.

## Screenshots
- [EX Program: Millie's Journey to Quitting Smoking for Good (video)](https://player.vimeo.com/video/1035726297?app_id=122963)
- [Motivating More Medicaid Members to Make Changes 2025 (video)](https://player.vimeo.com/video/1035379323?app_id=122963)
- [EX Program Demo (video)](https://player.vimeo.com/video/1047648335?app_id=122963)

## Benefits
- **Reduced healthcare costs** — A recent ROI analysis conducted by NORC at the University of Chicago found EX Program delivers a 4.75x ROI from healthcare cost savings per participant in year one. 
- **Higher productivity** — A recent ROI analysis conducted by NORC at the University of Chicago found EX Program produces $1,910 in savings per enrollee in the one-year period following enrollment. Savings were roughly split between healthcare cost savings and productivity gains.
- **Easy integration into larger wellness strategy** — For employers, our certified Client Success experts can guide you through best practices with integrating our cessation solution into your larger wellness strategy. For health plans, our team can guide you through best practices with promoting cessation through multiple touch points, including care managers and healthcare providers. 

## Testimonials
- "I firmy believe that youth advocates are the most powerful force for enacting change. Truth Initiative is helping to amplify the voices of young people like myself, and I am thrilled to have the chance to contribute to building a better future." — Mary K., 2024 truth IMPACT Scholarship winner

## Resources
- [Return on Investment Analysis - EX Program](https://assets.partnerfleet.app/459hhgv3kq5q164qidn53796201e) — A cost-effectiveness study conducted by NORC at the University of Chicago found EX Program provided a strong return on investment for a large manufacturer, yielding a 4.75x ROI in healthcare cost savings alone in the first year after program enrollment. See the analysis.
- [The Buyer’s Guide for Effective Workplace Smoking Cessation Programs](https://assets.partnerfleet.app/7nplaxu4b7m62xlsl5tzg2xvols6) — When you’re ready to add or change your smoking cessation program, the number of options can be overwhelming. A good starting point is knowing the landscape of what’s available, what works, and what questions to ask when evaluating different providers. This buyer’s guide will help you gain the understanding you need to make the best choice for your company’s needs.
- [Health Plan Buyer's Guide for Nicotine Cessation Programs](https://assets.partnerfleet.app/169qhzwwcvm8oh4q4b49ayhpz2o4) — You know you need a better nicotine cessation program than what you currently use. But you may not know how to evaluate tobacco cessation programs to ensure better engagement—and better outcomes.This guide can help.

## Permissions
- Rewards — Pull from Partner — Rewardable activities