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Learn to eat mindfully

Helping people everywhere lead happier, healthier lives through behavior change.

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July Feature: GLP‑1 & Weight management

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Personify Health compatibility

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Description

Noom Health, the enterprise arm of Noom, partners with leading employers and health plans to deliver a comprehensive suite of cardiometabolic care solutions to millions of covered lives. Our digital-first, scalable programs are designed to support individuals across the full health spectrum—from prevention to chronic condition management. Backed by 17+ years of behavior change science and integrated clinical care, Noom offers personalized experiences that include access to GLP-1 medications when clinically appropriate. With strong brand recognition and a trusted consumer-grade experience, Noom consistently drives up to 25% adoption and sustained member engagement. Our solutions are built to improve health outcomes, lower long-term healthcare costs, and support organizations in creating healthier, more productive populations.


By The Numbers

  • 25% average employee enrollment rate
  • 40% of engaged users lost 5%+ of body weight 
  • 45% of users reduced GLP-1 use by prescribing and tapering as clinically appropriate 

Services

Noom Healthy Weight

Noom Weight is a digital weight loss program designed by psychologists and scientifically proven to create real, sustainable results through behavior change. It’s a personalized, mind-first approach that combines technology and human coaching to create healthier daily habits that ultimately lead to more sustainable weight loss.

Noom Diabetes Prevention & Diabetes Management Program

Noom Diabetes Management offers a comprehensive, psychology-driven approach to help members with type 2 diabetes control their A1C for lasting results. Members are empowered to make smarter decisions and are provided comprehensive day-to-day support. 

Noom Med

Noom Med is a clinical obesity care program that combines evidence-based care, including medication as appropriate, with an award-winning behavior change program to help members achieve sustained weight loss while containing employer costs.

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Benefits

High Adoption & Engagement Rates

With 50% brand recognition and a strong consumer presence, Noom consistently drives up to 25% adoption in employer-sponsored programs—far exceeding industry norms. This means more employees participate, engage, and benefit from the program, increasing ROI and overall population health impact.

Whole-Population Support with Proven Behavior Change

Noom engages employees across the full health spectrum, not just those at high risk, through a scalable platform built on 17 years of behavior change science. This enables employers to offer both preventive and condition-specific care that drives sustainable lifestyle improvements and lasting outcomes.

GLP-1 Management

Noom offers flexible, clinically guided GLP-1 access models that adapt to an employer’s coverage strategy and cost management goals. Whether a client chooses to fully cover, partially subsidize, or not cover GLP-1s, Noom has a tailored solution—from integrated PBM step therapy protocols and deprescription planning or direct-to-member access via SmartRx and employee-pay options.

Integration Diagram

30 Business Days from contract execution to launch. Real-time rewards via API.
Data

Rewards

Rewards

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Noom
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Rewardable activities

Rewardable activities

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July Feature: GLP‑1 & Weight management

Category

Personify Health compatibility

Partner tiers

Billing model

Billing type

Regions

Languages

Integration